Wasabi Technologies announced that CRN has named six Wasabi women to its Women of the Channel list for 2022, recognizing women from all over the IT channel including vendors, distributors, and solution providers, for their unique strengths, vision, and achievements.
This year’s Wasabi honorees are Chelsea Rodgers, Director of Channel Marketing; Jackie Crankshaw, Senior Channel Marketing Specialist; Madison McDaniel, Manager, Global Partner Programs and Operations; Jaslyn Scribner, Video Surveillance Specialist, Channel Sales; Isabel Freedman, Partner Marketing Coordinator; and Laurie Mitchell, Senior Vice President Global Marketing. Mitchell was also named to CRN’s Power 100 List for the second consecutive year, a distinguished subset of elite leaders chosen from the annual CRN® Women of the Channel list.
“Seeing Wasabi acknowledged on this year’s Women of the Channel list is truly a testament to the boundless expertise, enthusiasm and hard work these exceptional women bring to our channel program day in and day out,” said Laurie Mitchell, Senior Vice President Global Marketing, Wasabi Technologies. “I’m honored to work with such intelligent women that continuously strive for greatness. The value they each bring to our organization and channel program is immeasurable. They no doubt will play huge roles in Wasabi’s future success.”
Wasabi’s award-winning partner program is a cornerstone of its operations, and all of Wasabi’s Women of the Channel honorees have been instrumental in its exceptional growth to over 10,000 partners today.
At Wasabi, Laurie Mitchell not only founded, but is driving the development of the Wasabi Partner Network, including marketing to, with, and through partners including MSPs, VARs, Distributors and Technology Alliances who integrate or bundle Wasabi with their solutions. She has also expanded the partner team globally to support Wasabi’s international growth. A founding team member at Wasabi, Chelsea Rodgers has accelerated Wasabi’s go-to-market strategy with North America based MSPs, VARs and System Integrators by implementing specialized channel activation plans, engaging field events, and educational opportunities to increase sales revenue and help partners market their service offerings effectively. Since joining Wasabiin January 2022, Jackie Crankshaw has already helped create and execute unique virtual events for resellers as well as new, personalized campaigns for vendors to push and drive revenue.
Madison McDaniel oversees the activation of Wasabi’s global partners and over the past year implemented Wasabi’s MDF program with its EMEA partners for the first time, enabling these partners to run new campaigns and recruit new end users. Jaslyn Scribner has been a critical driver of Wasabi’s success in the video surveillance industry – evangelizing Wasabi to industry partners, creating new incentives, and supporting numerous in-person surveillance channel events to bolster partner relationships. Isabel Freedman, has overseen Wasabi’s successful webinar series, helping to educate the market on how Wasabi partner solutions solve big industry problems like ransomware. She also launched multiple campaigns-in-a-box and learning tracks on Wasabi’s Partner Portal to help onboard new partners.
By bringing innovative concepts, strategic business planning and comprehensive channel initiatives to life, these extraordinary women support partners and customers with exceptional leadership. CRN celebrates these women, who are so deserving of recognition, for their constant dedication to channel excellence.
“We are proud to once again recognize the remarkable leaders on this year’s Women of the Channel list. Their influence, confidence, and diligence continue to accelerate channel success significantly,” said Blaine Raddon, CEO of The Channel Company. “Their accomplishments will inspire others, and we look forward to witnessing their future contributions to the channel.”
CRN’s 2022 Women of the Channel list will be featured in the June issue of CRN Magazine and online at www.CRN.com/WOTC.